My favorite part is not the technology, but the spin:
...the usually brash Intel has shied away from direct comparisons between its 64-bit extension line and competing processors from AMD. In press materials, Intel benchmarked the new 3.6GHz Xeon chip to its own, older Xeon processors. When asked about this, an Intel representative briefly stood by the line that "Intel does not compare its product to those of competitors in this type of presentation."
Really? What about all these slides reporters receive showing how the Itanium processor beats out Power, UltraSPARC, PA-RISC and Alpha chips on benchmarks?
After being reminded of this, Intel later admitted it does compare its own server products to those of competitors. Just not the new Xeons, apparently.